Historically based in Paris and London, Orange Wholesale International’s Europe Sales team is now represented by 30 people located in the UK, France, the Netherlands, Germany, Switzerland, Poland, Slovakia and Morocco, taking care of over 300 customers in the whole continent and beyond. This success was made possible by continuous improvements over the last 20 years to be ever closer to our customers and their connectivity needs. And it’s evidenced by the frantic activity of the team in telecom industry trade shows and on social media.
“There’s always someone who has something actionable to share. This is why we’re the best sales team"Caroline Varley, Orange Wholesale International, Regional Sales VP Europe - London
Why do our customers choose us?
We offer competitive prices, we can deliver quickly, we are very flexible to pertain to specific needs through bespoke solutions. And the quality is bar none. Orange operates for several MNOs across Europe, so when we're serving our customers, we know exactly what they need because we needed it ourselves, within the Orange group. We understand the full picture because we experience the same as our customers as a global company, so we're fully adaptive to the market.
What are the key assets of the Europe sales team?
Our team is really a constructive one: we’re a strong, closely integrated team. The thing I love is the diversity in the approaches to selling, making the same achievements in the end but through different ways. Some people have strong technical skills, some people have phenomenal networks and close customer relations, but really the success of the team is pulling on all of those skills together and sharing experiences. It goes beyond the borders of the Europe team, as I often ask colleagues in Asia or America “Have you had this experience? Have you had this situation?”. And there’s always someone who has something actionable to share. This is why we're the best sales team.
As the team leader, are you still in touch with customers directly?
I still interface with customers directly. Everyone does, from top to bottom. Your strongest asset is your relationship to your customers, so it's key to have that relationship developed across the board. My role is about keeping all the plates spinning. It's to ease our customers along their journey, really.
What has the introduction of Orange Wholesale changed for your day-to-day job?
It had a significant impact and sent a powerful message. It demonstrates Orange’s strong belief in the wholesale sector and our commitment to innovation for the benefit of the market. This approach showcases our customer-centric focus as we are driven by the needs of our customers. Customers understand that message.
“I think people are surprised how much we do outside of Europe”Charles Davies, Orange Wholesale International, Business Development Manager – Bratislava
I think people are surprised how much we do outside of Europe. Having a global Sales team is also beneficial. We have a US Sales team member based in the UK, so when clients are looking to move into America I can liaise with him so as to tell them what they can and can’t do. It also works with Asia for example, sharing what we can do with customers in Europe moving into Asia and vice-versa.
“Being good at this job for our customers today is not about being there digitally or physically. It’s both.”Betina Pavlova, Orange Wholesale International, European Sales Director Data – London, Bratislava
Traveling and meeting customers in person sets Orange Wholesale apart as a stable and reliable partner, present and accessible. Being physically available to address questions, needs, and find solutions makes a significant difference. I also like to be active on social media. Being good at this job for our customers today is not about being there digitally or physically. It’s both.
“Our customers know that we know what we’re doing”Jérémie Ben Kemoun, Orange Wholesale International, European Sales Director Data & Mobile services – Paris
Our customers really do enjoy that we have dedicated wholesale experts. And they appreciate that this expertise extends to an extremely wide range of solutions. They know that we know what we’re doing. When they need us to be creative and to innovate, we can be proactive, propose attractive pricing and deploy solutions quickly.
“A lot of teams would not be capable of such quick changes in response to evolving customer needs”Nausheen Virani, Orange Wholesale International, International Carrier Sales Manager - London
Our CEO Emmanuel Rochas and top management are very open to participating in transforming when it is needed in terms of delivering customer needs, which are evolving all the time. If a customer needs not this but that from the next month, we will try our best to just evolve with that need and we will just carry on, whereas a lot of other teams would not probably be capable of such quick change.
