Customer stories

e& Egypt: growth and innovation driven by a large data footprint and exceptional service

On 20-02-2025
 
Reading time : 3 minutes

e& Egypt is a prominent telecommunications provider, part of the larger e& Group, known for its commitment to innovation and excellence in the telecommunications sector. With a focus on delivering high quality services and solutions, e& Egypt is dedicated to meeting the evolving needs of its customers in a rapidly changing market. Haitham El Genedy, Head of Domestic Wholesale and International Data Business at e& Egypt, has witnessed first-hand the transformation of journey that the International Data unit, which has successfully shifted its focus from a cost center to a profit center.

A large global data footprint to support expansion in a very dynamic market

The team's recent initiatives, including ordering IPL and EVPL services from Orange Wholesale, have significantly improved operational capabilities. Haitham El Genedy highlights the fact that working with Orange, a Tier 1 player with a large global footprint, is a strategic advantage for e&. He quotes: "By capitalizing on an alliance with a giant partner, we can expand our company's reach and improve our service delivery."
 

"By capitalizing on an alliance with a giant partner, we can expand our company's reach and improve our service delivery."

Haitham El Genedy, Head of Domestic Wholesale and International Data Business at e& EgyptQuote-2

 

Flexibility and adaptability for a win-win relationship

Haitham El Genedy emphasizes that the service delivery and quality are exceptional, noting; "Our time-to-resolution is very good, ensuring that we meet our customers' needs promptly and efficiently. A key aspect of the partnership with Orange is the positive attitude shared by both teams, demonstrating flexibility and a willingness to adapt to the market, which is crucial in Egypt's rapidly evolving landscape".

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