Customer stories

How Orange Wholesale contributes to Orange Burkina Faso's market leadership

On 14-03-2025
 
Reading time : 4 minutes

Orange Burkina Faso is a major telecommunications player in the country, offering mobile and fixed services to both the consumer and the enterprise markets. Orange Burkina Faso leads the mobile market with more than 60% market share.

Mr. Hamidou SAVADOGO, Head of Wholesale & Roaming, plays a key role in maintaining the company's Wholesale leading position in the Burkina Faso market: "Orange Burkina Faso stands out for its innovative offerings and its ability to adapt to changes in the telecommunications sector. We are proud to offer solutions that meet the needs of our customers while remaining at the forefront of innovation".

Proactivity and innovation: the keys to maintaining leadership

Orange Burkina Faso relies on several Orange Wholesale solutions to serve its customers:

  • Traffic voice international (IDD),
  • Traffic voice hubbing,
  • Traffic sms,
  • SS7 and LTE signaling,
  • Roaming Hub,
  •  Big Data solutions.

“The use of Orange Wholesale’s Hubbing solution to terminate voice traffic with operators with direct interconnections has been a great asset for us”, says Hamidou SAVADOGO.

Regarding roaming, he says: "Switching from SS7 to Sigtran signaling has really improved our quality of service. We've seen a significant reduction in costs while providing a better experience for our customers”. Thanks to Sigtran, Orange Burkina Faso was able to reduce and smooth out the number of MSU, which has reduced costs and made them more predictable.

Mr. SAVADOGO also emphasizes the importance of utilizing Big Data: "We leverage Big Data services to run targeted campaigns, identify silent roamers, and propose tailored offers, allowing us to better meet our customers' needs."

As for support, Hamidou SAVADOGO notes: "The support and responsiveness of the Orange Wholesale teams is exemplary. The sales team perfectly understands our needs. Their proactive approach, regularly suggesting updates or new services, is a great asset for us to remain a leading operator.”

 

"The support and responsiveness of the Orange Wholesale teams is exemplary. The sales team perfectly understands our needs. Their proactive approach, regularly suggesting updates or new services, is a great asset for us to remain a leading operator. "

Mr. Hamidou SAVADOGO, Head of Wholesale & Roaming at Orange Burkina FasoQuote-2

 

Click portal: The essential online tool for optimal management


Hamidou SAVADOGO also praises our Click portal, describing it as "a fantastic tool that provides us with instant information, history and trends on traffic or the performance of solutions, which helps us greatly in our day-to-day management. I would advise other partners to develop a similar portal as the benefits are undeniable”.

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